My name is Ed Ochtabienski and I am the Creative Director and Graphic Designer for EO Graphic Communications. Located in Hamilton, ON, I have served the Greater Toronto Area (GTA) for over twenty years.
My passion is to advise and work with you in order to properly fulfill your advertising needs, support and enhance your brand identity, advertise effectively and target new customers and clients using the most effective design methods. This attention to detail means the difference between a clever decoration and a piece that exceeds your initial project expectations.
I have been fortunate enough to provide graphic services for startups through to Fortune 500 companies in a wide variety of local, national and international markets. From the consultation, research and design of all types of print, digital and branding media, my focus has always remained the same… produce solutions that advertise effectively and generate measurable results.
You set excellence as a standard. Let EO Graphic Communications fulfill your graphic design, branding and advertising needs with superior, creative and problem-solving print and digital solutions.
Feel free to go to the Contact section and send me a message to discover how, together, we can design for your success.
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Below is a partial list of clients that I have had the privilege of working with. I would be honoured to add your company to the list.
Below are a few samples of projects I have completed representing different design disciplines. Click on an image to open a window that contains information regarding the job brief as well as the graphic design solution that was used.
This brochure is an excellent example of designing a piece according to the specific branding guidelines of the client. With colour, font, image and layout specifications clearly defined, the challenge was to incorporate the information provided into an effective communication that presented the content in a logical and informative way. By thoroughly researching other pieces by the company, and becoming conversant with their branding strategy, I was able to produce a piece that met all of the project brief criteria while maintaining and enhancing their corporate look and feel.
The brief for this single page, double sided newsletter was to create a piece that conveyed a great deal of information in a relatively small amount of design real estate while adhering to their corporate branding. After researching a number of their communications I noted certain design features that were used consistently. Lower case type for the main header, the use of arrows incorporated into the subheads, and the use of screened back colours behind the articles in order to differentiate them appeared numerous times in other communications. Using these design elements, along with their corporate fonts and picture style, I created this piece.
Packaging jobs are always interesting in that they must contain not only the eye catching graphics to stand out in a retail environment, but also all of the product specifications for the consumer to be able to clearly understand the product. This paper packaging, which is one of a series I designed for different paper types, also introduced an interesting twist in that it needed to be executed in three languages so that it could be sold in multiple countries. The key to this job was establishing a master template with all of the key elements appearing in the same place, such as background style, logo, and type treatments, and then applying different sample image treatments to differentiate each product. In the end, all of the pieces appeared as a “family” of products yet were clearly defined by a key graphic element.
This trifold brochure, which was also accompanied by a complimentary poster, was designed to introduce the company’s safety, health and environment program to employees. As the piece was about the improvement of lifestyle for all employees I selected peaceful, family style imagery to convey the importance of employee’s health not only in regards to their workplace, but in their entire lives. To reinforce the measurable standards laid out in the content to maintain each individuals safety I created schematics of diamonds and notated them with their program keywords: “Safety”, “Health” and “Environment”.
For this paper knowledge seminar I created a tiled image using a phrenology image I had. The image is meant to symbolize the audience as they gain valuable information regarding the paper products the company had to offer. Strong use of the corporate green was used to solidify corporate branding while date, time and other pertinent information was in a smaller but bold font, with colour added to make the information stand out. This particular piece garnered a lot of positive feedback. More importantly, though, the event was a huge success.
While Kraft is obviously a huge brand, I was given a lot of freedom in creating this brochure. The brief was to feature their corporate floral imagery style and add colour to the text while presenting a great deal of copy and charts in a clear and logical way. I decided to introduce the floral image on the cover and then repeat it as a banner across the top of each inside page for reinforcement. Kraft colours, derived from the floral imagery, were used throughout the piece for headers, subheads, callout boxes, charts and page footers.
Web design is a challenging undertaking in that ninety per cent of what is created is never seen. All of the coding, especially with responsive projects that are designed to adapt for optimal viewing on desktop computers, tablets and smart phones, is never seen by the viewer. Add to that the fact that there is no standardization for the different web browsers the viewer might be using and you start to get an idea of what is involved in the actual design of digital based projects. While keeping all of the technical specifications in mind these are a few of the layouts, including custom icons and banners, I designed for Sun Life Assurance.
Designing a paper swatch book is always a complicated but very rewarding project. The creation of the print template, with all of the necessary folds to allow the piece to be assembled, is just the beginning of the process. Swatch books must be designed to be manipulated and there are a wide variety of samples inside that must be properly and logically organized for their best presentation. The selection of images is critically important, as they must be chosen to best highlight the paper samples in each section. I used a travel them for this particular piece which allowed me to select some very interesting and colourful images to populate the book. I was able to use a number of my personal travel images that worked quite nicely and helped keep the cost of the piece down.
Sometimes an illustration is the best way to convey multiple ideas in single image. The brief for this project was to create a poster to be hung in a boardroom that would encourage the creative collaboration of a number of varied department directors. The arms and hands form a frame and point to each other implying many people working together. The hands frame the light bulb that symbolizes the “bright idea” evolved from the collaboration. The smaller print in the bottom left is the dictionary definition of the word "imagination". After initially viewing the poster from a distance viewers would walk up closer to read the smaller print, then move back to view the poster as a whole again. By utilizing this technique viewers spent more time with the piece, which helped, reinforce the message.
A friend approached me with the desire to start her own house cleaning service. After discussing her plan she indicated a major concern was that it took a great deal of time travelling between jobs and loading and unloading her equipment. I suggested that if she targeted more affluent clients their homes would be larger, require more time to service and she could have fewer clients yet yield the same or better income while minimizing travel/packing time. I came up with the name “Immaculate Interiors” as I thought it would appeal to her proposed clientele and created her logo along with this this postcard. I used a script font for the word “Immaculate” as it implies class and a personal touch. For “Interiors” I selected a clean, architectural style font to represent the type of service she provided as well as where she would conduct her business. The face of the postcard features four panel images that not only illustrate different home decor styles, but also the most important rooms in a home that her clients would want cleaned.
After working for a large company for a number of years, a very experienced writer decided she wanted to go out on her own and do freelance work. She asked me to create a logo and business card to get her business started. The direction she gave was to keep the feel organic and feminine. After researching and working through a number of ideas, I presented a few concepts for her review and input. This is the layout and colour palette that was finalized. It met all of her criteria and she was pleased in the use of the font’s asterisk as a floral element in the design as it related back to her occupation as a writer.
Designing CD and DVD packaging often presents the challenge of trying to convey vital information, a feeling and a message in a relatively small area. For the three CD’s on the left I chose the “more is more” approach. Conditioned Reflex is a pet project named after Ivan Pavlov, a Russian physiologist known primarily for his work in classical conditioning. The artwork on the covers symbolizes the psychological and analytical methods he employed, including some of his equations. All of the graphic elements are there for a specific purpose and were carefully researched and created to most effectively represent not only the ideals of the projects, but also reflect the music contained on the discs.
Primed Instruments is a company that designs and manufactures a number of high quality medical supplies. Having worked with them for a number of years, early on I suggested using different colours for the branding of their four main product lines. The colour coding system extended to their product packing and all advertising materials. This particular sales sheet is for one of their products, a biopsy forceps used by medical professionals for taking samples in endoscopic procedures. I used the brand colour for this product line and featured detailed images of all the key features of this patent pending product, including full specifications and ordering info. These sales sheets have worked very well and have been used at trade shows all over the world.
A complimentary design to the CROC Sales Sheet, this industry magazine ad keeps the same branding and introduces a tab style bar across the top informing readers of the other product lines the company offers. Prior to devising the branding colour scheme for the company's four product lines I researched the company’s competition. I noticed that many of the companies used similar colour palettes and design techniques in there print materials. I decided that in order for PriMed’s products to stand out we needed to use a more vibrant colour scheme and cleaner design style. This new design system not only grabs the attention of viewers leafing through the magazine, it instantly informs them of product line the ad is for. These trade magazine ads have proven to be very successful for PriMed Instruments.
This flyer was produced in order to introduce and encourage clients to download and use Sun Life’s new mobile application. The brief for this job was to create something that was clean, eye catching and graphically demonstrate that the purpose of the piece is directed toward the digital marketplace. Using the Sun Life brand yellow as a background and phone mockups graphically tell the story of the piece. The instructions are laid out in a simple step-by-step manner to make it easy for clients to download the app and get started. A digital version of this piece was also created using links to the appropriate sites.
Jennifer Batten is an extremely talented musician who has worked with a long list of music icons including Jeff Beck. I created this poster for use in promoting her live, solo shows. A smaller version can be printed and used for autograph sessions. Featuring a “steampunk” aesthetic, like that seen the film “The League of Extraordinary Gentlemen”, the poster was created using a wide array of images and elements. Different types of metals, retro technological pieces of gear, vacuum tubes, pipes, complex gears and vintage electronics were all created or modified to create the final piece. The design file had approximately one hundred layers of elements and effects to create the three-dimensional look and feel of the final piece. The appeal of these types of pieces is in the level of complexity. There is so much to take in that you could look at it for a long period of time and still not absorb all of the details. Jennifer was so pleased with the poster that she asked me to create an alternate version of it to be used on the cover of a book she was writing.
Here's a video I did for Jennifer Batten's single "Whatever" from her CD/DVD release of the same name. She gave me carte blanche in interpreting the track so I went with a juxtaposition of today's youth culture compared to that of the 1940's and 50's. As there was no video of her playing the track I decided to use Public Domain footage combined with images and video clips I created myself. Jennifer uses this video, along with another one I did for her, projected on a large screen when she performs solo around the world. The main lesson I took away from this project was... I'll never work with chimpanzee's again:) Click on the image to watch the video in a new window.
Electronic publishing, also known as "e-publishing", involves the digital publication and posting of print media in a digital format (ePub’s). They present a convenient, cost-effective way to offer customers books, catalogues, manuals, sell sheets and other “print” media as digital downloads directly from your website. ePubs can also extend the reach of previous print publications by being digitized, and can easily be updated and posted again without expensive reprinting costs. The greatest advantage is the ability to build a stronger brand by providing customers with current, accurate product and service information.
Infographics are a visual representation of information, data or knowledge intended to present information quickly and clearly. They can improve a viewers understanding by utilizing graphics to illustrate data, patterns and trends. Entire business processes or industry sectors can be made relevant to a new audience through a guidance design technique that leads the eye. The page may link to a more complete report, but the infographic prepares the reader making the subject matter more accessible. Whether static or animated, infographics can also be branded and are a great way to disseminate complex information in a clear and concise manner.
With email campaigns any business can create deeper, ongoing relationships with a wider audience at a fraction of the cost of print media. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent, outperforming search, display and social marketing. While traditional media will always have its place, email campaigns are an excellent additional tool with many benefits due to the fact that they are targeted, can be segmented, are easily shareable, can increase and enhance brand awareness, provide excellent analytics, and offer an excellent return on investment.
Creativity is a product of our mind. When you employ a graphic designer you are not only hiring them for their technical skills, but more importantly their experience, professionalism and imagination. With my experience I can provide you with the services of a seasoned industry professional.
When looking over my list of services, please note that most print media can also be configured to be used in a digital format for posting on your website or emailing.
Here is a list of the most frequently requested print, digital and branding design services I provide. If you would like a free project estimate, or require a service that is not shown below, go to the Contact section and send me an email so we can discuss your particular needs.
Every design project is unique. In order to maximize the quality and impact of any project, it is essential that your goals, deadlines and budget are fully understood. The creative collaboration between you and EO Graphic Communications will result in dynamic and effective communications that deliver your message and achieve your advertising objectives.
In order to ensure that every project is clearly realized, I employ a four-stage process:
The first step in any project is the completion of the Creative and Project Briefs. This initial stage involves: determining your needs; collecting information about your company, products, services and demographic; clearly defining the objectives and scope of the project; identifying content and visual requirements; addressing production considerations; and the creation of a critical path including responsibilities, completion dates and budget.
Once all relevant information has been identified the look, feel and tone of the project begins to take shape. Concepts are developed including the art direction and creation of: layouts; illustrations; photography; typography; copy; paper stock; printing techniques and/or digital requirements. At this stage, comps or mockups are presented to you for proofing and approval.
This stage focuses on the refinement of the chosen design and preparation of a revised and comprehensive version for your final approval. An ongoing dialogue with you is necessary for proofreading and correction purposes. At this time, detailed preparation of printing specifications / digital requirements are also developed.
After the final proof has been approved, the project takes on its final form as outlined in the previous three stages. Final, print ready / digital files are created along with a proofing copy and PDF. Print files are then submitted to the printer and, upon successful completion of the printing process, the finished pieces are delivered directly to you. Digital projects can be uploaded on your behalf or sent to you, according to your wishes.
If you have any questions or would like a project quote, contact EO Graphic Communications directly using the information below.
Discover how we can collaborate on superior, creative solutions to fulfill all of your print and digital advertising needs.